"A much-anticipated Heated Rivalry look-alike contest took Greenwich Village by storm on Sunday afternoon, garnering dozens of vaguely Japanese- and Slavic-looking men, hundreds of spectators, and millions of online views. Contestants Ryan Heffernan and Tyler Gaul walked home with $50 each for their resemblance to Shane Hollander and Ilya Rozanov, respectively, from the wildly popular Canadian TV series, which follows a decade-long love affair between two professional hockey players."
"Announced in early January, the event quickly drew attention amidst online fervor for the show and its breakout stars Hudson Williams and Connor Storrie. Some spectators hoped to no avail that given the contest's online coverage, Williams and Storrie would make an appearance. Organizers Katherine Gehring and Charlotte Steinblatt promoted the contest on social media and Partiful, a popular party organizing app. They received 4,975 RSVPs by the day of."
"The premise of the trend is simple, adapting to whichever male celebrity has captured the internet's heart that month. Similar-looking (or overly confident) men gather at a park, the audience votes by shriek, and one look-alike walks home with a cash prize. It's implied that spectators arrive in hopes of finding their own Shane Hollander or Ilya Rosanov. View this post on Instagram A post shared by WhatIsNewYork (@whatisnewyork)"
A Heated Rivalry look-alike contest took place in Greenwich Village, attracting dozens of vaguely Japanese- and Slavic-looking men, hundreds of spectators, and widespread online attention. Ryan Heffernan and Tyler Gaul each won $50 for resembling characters Shane Hollander and Ilya Rozanov from the Canadian series about a decade-long love affair between two professional hockey players. Organizers Katherine Gehring and Charlotte Steinblatt promoted the event on social media and Partiful, collecting 4,975 RSVPs by the day of the contest. The look-alike trend adapts to whichever male celebrity is trending, with crowds gathering in parks, audiences voting loudly, and a single look-alike receiving a cash prize.
Read at www.amny.com
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