"There have been worse films than that which didn't get zeroed. Not many. But some. Maybe the pure trauma of Boat Trip caused me both to award no stars and blitz all memory of having done so, because until re-reading that review I'd thought I'd stuck to the parameters of the five-star system, five for the best and one for the worst."
"Giving zero stars, I'd always assumed, was the negative equivalent of Spinal Tap guitarist Nigel Tufnel cranking his amp to 11. What was the point? One is the worst. Isn't it? If you give zero stars, why not give six stars at the other end? Or seven stars, as if you're reviewing a luxury hotel in Dubai? And once zero stars becomes the norm, someone is going to give minus one or minus two."
Kim Kardashian's TV show All's Fair provoked intense critical backlash and rare zero-star ratings, challenging the credibility of the star-rating review economy. Zero-star awards have been historically uncommon, though some critics have used them for exceptionally poor work such as Boat Trip (2002). The widening use of zeroes risks normalizing extreme negative scoring and triggering a downward escalation toward negative scores, undermining meaningful differentiation. The trend is compared to Weimar hyperinflation, with critics hypothetically wheeling barrowloads of valueless minus-star reviews. The solution proposed is a reset of the rating system, analogous to introducing a new currency.
Read at www.theguardian.com
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