"Amazon sells Insignia-branded TVs despite the brand being owned by competitor Best Buy and creates the unusual situation where Amazon's platform promotes a rival's house brand. Several popular sizes including 55-inch and 75-inch variants have already sold out completely, but remaining models like this 50-inch version offer exceptional value that doesn't justify spending significantly more on competing brands. The 55-inch TV costs $169 during Black Friday on Amazon, down from $299,"
"The 4K Ultra HD resolution at 2160p has four times as many pixels as 1080p Full HD. This makes images sharper with text that is still readable, faces that show detail, and faraway objects that stay clear instead of becoming blurry copies. HDR10 support improves dynamic range by using metadata to adjust brightness and color on a scene-by-scene basis, and this lets you see more detail in shadows in dark scenes while keeping bright highlight information."
"The 60Hz refresh rate works well with regular TV and movie content because it has native frame rate support that stops the judder from happening on displays with different refresh rates. The refresh rate is good enough for almost all types of content, including streaming services, cable TV, and DVDs and Blu-rays, which never go above 60 frames per second."
Amazon is selling Insignia TVs — Best Buy’s house brand — on its platform at deep Black Friday discounts, with popular sizes like 55-inch and 75-inch already sold out while other sizes remain. The 55-inch model is priced at $169 down from $299, a record-low 43% discount. The TVs feature 4K Ultra HD (2160p) resolution, HDR10 for improved dynamic range, a wide color gamut, and an upscaling engine to enhance lower-resolution content. A 60Hz refresh rate suits most TV and movie content. Built-in Fire TV provides immediate access to major streaming services without extra devices.
Read at Kotaku
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