"I bet you thought that was funny. But what if it was the other way around?"
"She's the Cecil B. DeMille of our TikTok,"
"All this physical activity has made me feel better about myself,"
"I feel like my heart has been cracked open. What a beautiful experience this is."
Andy Richter and Emma Slater joined TikTok to build a fan base ahead of Dancing With The Stars and have seen growing engagement. Slater produces viral moments, including a playful rehearsal clip, that boost Richter’s visibility with younger viewers. Social media reminds Gen-Z fans of Richter’s past roles and helps him connect with voters. Richter credits Slater’s creative direction for their online success and treats the competition seriously despite low initial scores. The dancing regimen has improved Richter’s wellbeing and emotional openness. Fans have reacted emotionally and are mobilized to vote to keep him on the show.
Read at Vulture
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