Apple and Netflix are teaming up to share Formula 1 programming

"Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive."

"It seems like both companies stand to gain from this deal. Apple gets related F1 programming to air alongside the live races, and an expanded reach for these races. Netflix gets F1 races in the US, continuing the platform's strategy of frequently airing live events."

"Apple secured the rights to stream F1 races last year in a deal believed to be valued at around $150 million per year. The company has since been trying to expand the reach of the sport, and this Netflix deal is part of that effort. Apple has inked a deal with IMAX to simulcast some races live in theaters."

Apple and Netflix have formed a partnership to expand Formula 1 content distribution in the United States. Netflix will stream the F1 Canadian Grand Prix in May alongside Apple TV, while both platforms will simultaneously premiere season eight of the docuseries Drive to Survive at midnight. Apple secured F1 streaming rights last year for approximately $150 million annually and continues expanding reach through multiple distribution channels including IMAX theaters, Tubi, Comcast, DirecTV, and Amazon Prime Video. This collaborative approach benefits both companies: Apple gains related programming alongside live races, while Netflix continues its strategy of airing live events. F1 CEO Stefano Domenicali projects the sport will surpass its previous ESPN viewership levels through Apple's distribution efforts.

Read at Engadget