"You know what they say. Never judge a pitch until both teams have batted really badly on it. You know what they say. Over here you bat long, bat hard, bat short, bat soft. You know what they say, the Ashes in Australia is all about a hybrid maverick production with a fan-first identity. Given the brilliance of the basic entertainment on day one in Perth,"
"We're not going to be stale, we're not going to be traditional. Not, repeat not, the words of a fully weaponised Ben Duckett. But the words instead of Scott Young, group SVP of content at Discovery Sports Europe, which is apparently also TNT Sports, which used to be BT Sport, for whom this was a first Ashes tour in its current guise."
"In practice it meant Alastair Cook out under that hard southern sun on day one of the Ashes basically carrying this thing on his back. Here is Alastair Cook before start of play being made to stand near fans and talk excitedly. Here is Alastair Cook, with no noticeable time in between, suddenly out there carrying the Ashes trophy itself into the middle alongside a small, chiselled angry Jedi elder who turned out to be Justin Langer."
The broadcast adopted a fan-first, hybrid maverick production approach for the Ashes in Australia. Executives framed the tour as non-traditional and disruptive, using buzzwords associated with cheap novelty rather than meaningful innovation. On day one in Perth, Alastair Cook was positioned centrally, performing multiple roles: engaging fans courtside, carrying the Ashes trophy, and providing near-constant commentary. The staging made Cook omnipresent and highlighted a reliance on recognizable personalities to carry the event. The approach emphasized spectacle and personality over fresh substantive content, leaning on nostalgia and theatrical presentation.
Read at www.theguardian.com
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