A new streaming bundle has been launched by Hallmark+ and Starz, targeting holiday rom-com enthusiasts and fans of historical fantasy. Priced at $13.99 monthly, this bundle offers a 25% discount compared to the two services separately. The collaboration comes after Hallmark's content removal from Peacock and just before its annual holiday movie event. Starz aims to boost sign-ups with this partnership ahead of the upcoming 'Outlander' spinoff, indicating a strategic focus on women's programming preferences.
The new STARZ bundle with Hallmark+ brings together two brands that have forged a strong connection with women, offering an expansive range of programming at a great value.
This announcement lands a couple months after Hallmark's content was removed from the Peacock library and ahead of the channel's monthlong holiday-movie event.
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