YouTube rolls out an AI playlist generator for Premium users | TechCrunch
Briefly

YouTube rolls out an AI playlist generator for Premium users | TechCrunch
"YouTube is rolling out a new AI-powered playlist-generation feature that allows Premium users on iOS and Android to use text prompts to create playlists. Users can go to the Library tab, tap the "New" button, and select the "AI playlist" option to get started. They can then use text or voice to enter the prompt of their choice, such as "raging death metal," "sad post rock," "progressive house mix for a chill party," "indie pop" or "90s classic hits," to build a playlist."
"Other rival streaming services like Spotify, Amazon Music and Deezer, have also rolled out AI-powered playlist or radio creation features. YouTube has been trying to make its Premium plan more attractive to users. Earlier this week, the company started restricting free users from viewing song lyrics on the YouTube Music app. The company told TechCrunch that the restriction was an experiment it was running "with a small percentage of ad-supported users," and that song lyrics are available to the vast majority of free users."
YouTube is rolling out an AI-powered playlist-generation feature for Premium users on iOS and Android that uses text or voice prompts to create playlists. Users access the tool via the Library tab's "New" button and select the "AI playlist" option to enter prompts such as "raging death metal," "sad post rock," "progressive house mix for a chill party," "indie pop" or "90s classic hits." YouTube tested similar prompt-driven radio stations in July 2024, and rivals like Spotify, Amazon Music and Deezer already offer AI playlist or radio creation. YouTube recently adjusted features tied to Premium to encourage subscriptions and contributes to Google's growing paying-user base.
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