"Providers and developers of artificial intelligence or machine learning technologies, including but not limited to large language models, generative artificial intelligence platforms, general-purpose artificial intelligence assistants, or similar technologies as determined by Meta in its sole discretion ("AI Providers"), are strictly prohibited from accessing or using the WhatsApp Business Solution, whether directly or indirectly, for the purposes of providing, delivering, offering, selling, or otherwise making available such technologies when such technologies are the primary (rather than incidental or ancillary) functionality being made available for use, as determined by Meta in its sole discretion."
"Meta confrimed this move to TechCrunch and specified that this move doesn't affect businesses that are using AI to serve customers on WhatsApp. For instance, a travel company running a bot for customer service won't be barred from the service. The company's rationale behind this move is that WhatsApp Business API is designed for businesses serving customers rather than acting as a platform for chatbot distribution. The company said that while it built the API for these use cases, in recent months, it saw an unanticipated use case of serving general-purpose chatbots."
Meta added an 'AI providers' section to WhatsApp Business API terms that prohibits AI providers from using the WhatsApp Business Solution to offer general-purpose AI assistants. The prohibition applies to providers of large language models, generative AI platforms, and similar technologies when such technologies are the primary functionality, and it bars both direct and indirect access. The restriction takes effect on January 15, 2026. Businesses that use AI for customer service or for incidental purposes remain eligible to use the API. Meta stated the API is intended for customer support and transactional updates, and flagged unanticipated chatbot distribution uses.
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