"SAN FRANCISCO (KGO) -- Wednesday marks exactly 22 years since Meta CEO Mark Zuckerberg created Facebook. The platform has evolved from its original goal of connecting college students in 2004 when it launched, to a dominant platform for AI-driven discovery and commerce in 2026. Feeds that used to prioritize chronological updates from friends now use AI to pick up on interests and behavioral signals in deciding what to serve up its users."
"The social media giant began life pegging its success to user growth but has in recent years focussed on AI efficiency and ad automation. Another key change in recent years is its bet on diving into hardware with the launch of its virtual reality headsets, formerly known as Oculus (now branded under Meta Quest) and its development of smart glasses."
Facebook launched February 4, 2004, as an online directory connecting college students and expanded to other universities within months. Early projects included Facemash in 2003 and involvement with ConnectU, which launched in May 2004 with similar features. The platform now prioritizes AI-driven signals over chronological feeds to personalize discovery and commerce. Company strategy shifted from pure user-growth focus to AI efficiency and automated advertising. Meta also invested in hardware, releasing virtual reality headsets rebranded under Meta Quest and pursuing smart glasses. Facebook reached 3.07 billion monthly active users over 22 years.
Read at ABC7 San Francisco
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