TikTok insiders and creators worry its powerful algorithm could lose its magic after a sale
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TikTok insiders and creators worry its powerful algorithm could lose its magic after a sale
"Transferring the algorithmic magic of TikTok's content-recommendation system is a key challenge facing Oracle's Larry Ellison and a group of investors who the White House said are involved in a bid to buy TikTok's US business as part of a $14 billion deal. "The algo is what makes TikTok great," one current TikTok staffer said. "Will a retrain be as good?""
"The spin-off plan laid out by the Trump administration is simple on its surface. TikTok's current owner, ByteDance, will hand over the keys to the business, including its US user data and algorithms, to new owners to comply with a divestment law. Oracle will audit its algorithm, which will be "retrained and operated in the United States outside of ByteDance's control," White House spokesperson Karoline Leavitt said last month."
ByteDance is expected to sell TikTok's US business to a consortium led by Oracle and other investors in a roughly $14 billion divestment. The new owners will retrain and operate TikTok's recommendation system inside the United States, with Oracle auditing the algorithm. Transferring the recommendation system presents technical and legal challenges because the system relies on a broad array of signals rather than a single algorithm. ByteDance must protect trade secrets while severing access to US user data. TikTok staffers and creators worry retraining the model could degrade the For You feed and user experience. The new owners must rebuild and maintain recommendation quality.
Read at Business Insider
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