Tesla ends Full Self-Driving purchase option in the U.S.

"Tesla has officially ended the option to purchase the Full Self-Driving suite outright, a move that was announced for the United States market in January by CEO Elon Musk. The driver assistance suite is now exclusively available in the U.S. as a subscription, which is currently priced at $99 per month. Tesla moved away from the outright purchase option in an effort to move more people to the subscription program, but there are concerns over its current price and the potential for it to rise."

"In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO's pay package requires 10 million active subscriptions of FSD. Although Tesla moved back the deadline in other countries, it has now taken effect in the U.S. on Sunday morning."

"There are still some concerns regarding its price, as $99 per month is not where many consumers are hoping to see the subscription price stay. Musk has said that as capabilities improve, the price will go up, but it seems unlikely that 10 million drivers will want to pay an extra $100 every month for the capability, even if it is extremely useful."

Tesla has ended the option to purchase the Full Self-Driving (FSD) suite outright in the United States and now offers FSD only as a subscription priced at $99 per month. The company removed the $8,000 one-time purchase option to shift more owners to the subscription program and to pursue corporate goals tied to subscriptions, including a tranche in the CEO's pay package that requires 10 million active FSD subscriptions. The change took effect in the U.S. after deadline adjustments elsewhere. Consumers express concern over the current price and potential increases, and many owners call for alternative or tiered pricing structures.

Read at TESLARATI