Smartphone Shipments Have Been Declining Steadily In The US: How Bad Are Apple, Samsung, And Others Suffering?

"Smartphone shipments have been falling for the last nine months in the U.S. The concerning trend has affected the majority of smartphone manufacturers. But despite the downturn, phone makers are optimistic for a few valid reasons. The US smartphone market shrunk by 24 percent year-over-year in Q2 this year. Let's look at how the leading smartphone manufacturers have fared, and how they are trying to wade through the uncertain times."

"The South Korean tech giant's smartphone shipments fell by 37 percent, while Motorola's shipments declined by 17 percent, claims market research firm Counterpoint. Apple hasn't been the exception, but the iPhone maker did manage to fare a lot better. Despite the severely shrunken market, Apple's shipments dropped by just 6 percent. This makes the company and the analysts bullish about the upcoming iPhone series."

Smartphone shipments in the U.S. have declined for nine consecutive months, with the market shrinking 24 percent year‑over‑year in Q2 2023. Economic headwinds including financial turmoil, widespread job cuts, and weak growth expectations have reduced consumer willingness to upgrade. Most manufacturers suffered steep declines: TCL‑Alcatel fell 69 percent, Samsung 37 percent, and Motorola 17 percent. Apple declined modestly at 6 percent, maintaining market leadership through strong customer loyalty and cautious demand. Google increased shipments by 48 percent from a small base. Manufacturers remain cautiously optimistic about recovery tied to upcoming product cycles and potential demand improvement.

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