The Trump administration's tariffs are disrupting the global smartphone market, leading to a revised shipment forecast. Counterpoint Research now predicts only 1.9% growth in global smartphone shipments for 2025, a drop from previous estimates. The U.S. market, which the tariffs aim to protect, faces a predicted decline in shipments by 3% in North America and flat growth in China. Major players like Apple and Samsung will likely suffer as costs rise, translating into potential higher prices for consumers, despite differing opinions on immediate impacts of price hikes in the U.S.
"Analyst Counterpoint Research revised its global smartphone shipment forecast for 2025 on Wednesday, moving the needle down to 1.9 percent year-over-year growth from a previously forecast 4.2 percent."
"Two markets in particular are being pummeled by the chaos surrounding Trump's on again, off again, court-frozen and allowed on appeal tariff regime: North America, where smartphone shipments are expected to decline by 3 percent this year, and China, where growth is expected to be flat."
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