Jony Ive, the former Apple designer known for creating iconic products like the iPhone and iPad, founded an AI startup named 'io' after leaving Apple in 2019. Recently, OpenAI announced the acquisition of 'io' for $6.5 billion. However, details about the deal have been removed from OpenAI's online presence due to a trademark lawsuit from IYO Inc., which demands OpenAI cease using the name 'io.' Despite the lawsuit, both parties are committed to vigorously contesting the complaint, delaying the product launch cautiously categorized as the 'coolest.'
When the deal was announced, OpenAI CEO Sam Altman and Ive posted a video together announcing the partnership. Altman called one product he interacted with 'the coolest piece of technology the world has ever seen,' while Ive complimented Altman, calling him 'a visionary.'
Spokespeople for Ive and OpenAI told Bloomberg that the public content was removed because of a recently filed trademark lawsuit by a company called IYO Inc., which also builds AI devices and wants to bar OpenAI from using the 'io' name.
'This is an utterly baseless complaint and we'll fight it vigorously,' a spokesperson for Ive said on Sunday, per Bloomberg.
Now, the page is blank except for the text: 'This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name 'io.'
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