"OpenAI said Tuesday it is introducing its own web browser, Atlas, putting the ChatGPT maker in direct competition with Google as more internet users rely on artificial intelligence to answer their questions. Making its popular AI chatbot a gateway to online searches could allow OpenAI, the world's most valuable startup, to pull in more internet traffic and the revenue made from digital advertising."
"OpenAI said Atlas launches Tuesday on Apple laptops and will later come to Microsoft's Windows, Apple's iOS phone operating system and Google's Android phone system. OpenAI CEO Sam Altman called it a rare, once-a-decade opportunity to rethink what a browser can be about and how to use one. But analyst Paddy Harrington of market research group Forrester said it will be a big challenge competing with a giant who has ridiculous market share."
OpenAI introduced a web browser called Atlas that integrates with ChatGPT and positions the company in direct competition with Google. Making ChatGPT a gateway to online searches could increase OpenAI's internet traffic and digital advertising revenue while reducing clicks to traditional web links and threatening online publishers. ChatGPT has more than 800 million users, many accessing it for free while OpenAI sells paid subscriptions and seeks profitability. Atlas will launch on Apple laptops and later on Windows, iOS, and Android. CEO Sam Altman called it a rare opportunity, while Forrester analyst Paddy Harrington warned competing with Google's dominant market share will be difficult.
Read at www.mercurynews.com
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