OpenAI Is Preparing to Launch a Social App for AI-Generated Videos

"OpenAI is preparing to launch a stand-alone app for its video generation AI model Sora 2, WIRED has learned. The app, which features a vertical video feed with swipe-to-scroll navigation, appears to closely resemble TikTok-except all of the content is AI-generated. There's a For You-style page powered by a recommendation algorithm. On the right side of the feed, a menu bar gives users the option to like, comment, or remix a video."

"The Sora 2 App has an identity verification feature that allows users to confirm their likeness. If a user has verified their identity, they can use their likeness in videos. Other users can also tag them and use their likeness in clips. For example, someone could generate a video of themselves riding a roller coaster at a theme park with a friend. Users will get a notification whenever their likeness is used-even if the clip remains in draft form and is never posted, sources say."

OpenAI is preparing a stand-alone app for Sora 2 that presents AI-generated vertical short videos in a swipe-to-scroll feed with a For You-style recommendation algorithm and like/comment/remix controls. Users can generate up to 10-second clips using the next-generation Sora 2 model and cannot upload external photos or videos. The app includes an identity verification feature that allows users to confirm and permit use of their likeness; verified users can be tagged and their likeness used, and users receive notifications whenever their likeness is used, even for draft clips. The app launched internally and received overwhelmingly positive employee feedback. Managers warned it could reduce productivity.

Read at WIRED