MrBeast says AI could threaten creators' livelihoods, calling it 'scary times' for the industry | TechCrunch
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MrBeast says AI could threaten creators' livelihoods, calling it 'scary times' for the industry | TechCrunch
"Top YouTube creator MrBeast is worried about AI's impact on creators' livelihoods, despite having dabbled with using the technology himself. On Monday, the creator posted his concerns on social media, where he openly wondered how AI-generated videos could affect the "millions of creators currently making content for a living." "Scary times," he added. MrBeast, whose real name is Jimmy Donaldson, is No."
"His comments follow the recent launch of OpenAI's Sora 2, a new version of its audio and video generator, alongside a mobile app that lets users create AI, including videos of themselves, which are shared in a TikTok-style vertical feed. The app has been an early hit, quickly hitting No. 1 on the U.S. App Store after a surge of downloads."
MrBeast expressed worry that AI-generated videos could affect the millions of creators currently making content for a living and called the situation 'scary times.' OpenAI recently launched Sora 2 and a mobile app enabling users to create audio and video AI, with early viral adoption and a No. 1 spot on the U.S. App Store. YouTube has added AI editing tools and features powered by Veo, plus AI-driven highlights and a chatbot in YouTube Studio. MrBeast previously released and removed an AI thumbnail tool, promising to replace it with links to human artists. His prominence amplifies concern across the creator economy.
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