"It's no secret that Microsoft has been struggling to sell its Copilot AI assistant to businesses. The steep pricing has put many businesses off paying extra for Microsoft's AI services, especially when OpenAI's ChatGPT has been gaining traction in the all-important enterprise market. Microsoft is now getting ready to tempt more businesses into paying for Copilot, with a familiar trick: bundling."
"Microsoft currently offers business Copilot access for $30 per user per month, and if you want the extra Copilot for Sales, Service, and Finance options, these have been a standalone extra $20 per user. Sources familiar with Microsoft's AI plans tell me that the company is about to ax this standalone $20 add-on and bundle Copilot for Sales, Service, and Finance into the main Microsoft 365 Copilot subscription."
Microsoft has struggled to sell Copilot to businesses because steep pricing deterred many customers and OpenAI's ChatGPT gained enterprise traction. Microsoft currently charges $30 per user per month for business Copilot, with Copilot for Sales, Service, and Finance offered as a $20 per user standalone add-on. Microsoft plans to remove the $20 standalone add-on and bundle Sales, Service, and Finance Copilots into the main Microsoft 365 Copilot subscription. The bundling reduces the combined cost from $50 to $30 per user per month for most top AI tools, effectively making the add-on free.
Read at The Verge
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