"Details remain scarce, beyond the fact that publishers provide the supply while AI model developers represent the demand side. But Amazon Web Services reportedly previewed the idea with publishers ahead of its publisher symposium in NYC on Feb. 10. One attendee told Digiday they were expecting to hear more about Amazon's AI content marketplace plans, but nothing was announced at the event."
"Meanwhile, six months after it began its AI content marketplace pilot, Microsoft brought in Yahoo as its first external buy-side partner, having run initial tests with its publisher partners and its own CoPilot demand. Microsoft kicked off its marketplace with Business Insider Inc, Vox Media Inc, USA Today Co., People Inc, The Associated Press, Hearst Magazines and Condé Nast. Last month, Yahoo launched Scout, its AI search engine and chatbot, which pulls information from Yahoo's content and other publishers with inline citations and links to sources."
"Yahoo is a supply-side partner to Microsoft's marketplace, and can also license other publisher content to feed into Scout - all of which are rights-cleared sources, meaning they are legally permitted to use the content, according to a source familiar with Yahoo's role in the Microsoft marketplace, who spoke under the condition of anonymity."
Amazon is moving to launch an AI content marketplace that would let publishers license material for large language models, adding another route for publishers to monetize AI use. The marketplaces position publishers as the supply side and AI model developers as the demand side, while tech firms compete to control the underlying infrastructure. Amazon Web Services previewed the idea to publishers before a New York symposium. Microsoft has run a six-month pilot and added Yahoo as its first external buy-side partner after testing with publishers and CoPilot demand. Yahoo’s Scout draws on rights-cleared publisher content with inline citations and links to sources. European publishers have filed a complaint against Google over AI Overviews, and newsroom leadership changes continue amid industry layoffs.
Read at Digiday
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