"From November 2024 to January 2025, as Elon Musk's role in Donald Trump's reelection prompted many Twitter users (including me) to hatch exit strategies, Bluesky added 10 million users. That turned out to be the peak of the network's boom, at least so far; 10 million users is also how many it's added in the past 12 months."
"Called AT Protocol, it's responsible for organizing all those users and posts so that the right people see the right stuff at the right time. And unlike the comparable infrastructure in place at behemoths such as Twitter, Facebook, and Instagram, it's open. Anyone can create their own social network based upon AT Protocol, or remix an existing one."
"Graber explained her decision as stemming in part from a desire to turn the CEO role over to someone who can help scale up the platform."
Jay Graber transitioned from CEO to chief innovation officer at Bluesky, replaced by Toni Schneider, a venture capitalist and former Automattic CEO, to accelerate platform scaling. Bluesky experienced explosive growth from November 2024 to January 2025, adding 10 million users as Twitter users sought alternatives following Elon Musk's involvement in Donald Trump's reelection. However, growth has since normalized to 10 million users annually. The platform's underlying technology, AT Protocol, operates as open infrastructure, allowing anyone to create independent social networks or modify existing ones. This contrasts sharply with proprietary systems used by Twitter, Facebook, and Instagram, offering users and developers unprecedented flexibility and control.
#bluesky-leadership-transition #at-protocol-open-infrastructure #social-media-growth #decentralized-networks #twitter-alternatives
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