"After a rocky start at the beginning of 2025, the Indian smartphone market recovered in mid-year and recorded a modest 0.5% year-over-year growth by the end, the latest IDC report claims. Manufacturers shipped 152 million units, and despite the market's flat state, some smartphone makers capitalized, mainly due to shifting consumer preferences. India's consumers are increasingly more interested in high-value smartphones, demanding premium and feature-rich models. This is evidenced by the 9% year-over-year value growth and the increased average selling prices,"
"Apple led in this segment, reaching a solid 29% market share by value. Interestingly, India is still the fourth-largest market for Apple after the USA, China and Japan. The company had an overall smartphone market share of 10%, taking the fifth spot. Vivo remains the market leader with a 19.3% market share, followed by Samsung with 14.1% and Oppo rounding up the top three with a 13.3% share."
After a weak start in early 2025, the Indian smartphone market recovered mid-year and finished with 0.5% year-over-year shipment growth, totaling 152 million units. Value rose 9% year-over-year and average selling price increased 4% to $279. Apple led by value with a 29% share and held a 10% overall market share, ranking fifth in units while India remained Apple’s fourth-largest market. Vivo led unit market share at 19.3%, followed by Samsung (14.1%) and Oppo (13.3%). Entry-level sub-$100 was dominated by Xiaomi and vivo, while Apple controlled premium and super-premium tiers.
Read at GSMArena.com
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