"Digg, one of the original Web 2.0 social news darlings, is back from the dead, and this time it is explicitly gunning for Reddit's crown as the "Front Page of the Internet." Under the renewed leadership of founder Kevin Rose and Reddit co-founder Alexis Ohanian, the resurrected Digg pitches itself as a community‑driven, AI‑assisted, low‑toxicity social news alternative. To understand this reboot, it helps to consider just how far Digg fell."
"Then, in 2025, Rose and Ohanian quietly engineered a deal to buy the Digg brand and assets. This move set the stage for a 2026 relaunch framed not as nostalgia but as a deliberate challenge to Reddit's dominance. However, Ohanian did tweet, in March 2025, "The early web was fun. It was weird. It was community-driven. It's time to rebuild that." The key element in that statement is "community-driven," especially when compared to the increasingly top-down managed Reddit."
Digg relaunched under founder Kevin Rose and Reddit co-founder Alexis Ohanian as a community-driven, AI-assisted, low-toxicity social news platform targeting Reddit's prominence. Digg originally launched in 2004, peaked around 2006, then declined after redesigns, acquisition, and loss of relevance. Rose and Ohanian bought the Digg brand and assets in 2025 and prepared a 2026 relaunch. The platform ran an invite-only, paid early-access beta to refine community and moderation systems. A public beta now removes the paywall and opens signups, offering topic-based communities where users post links, text, and media and vote content up or down.
Read at ZDNET
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