"A quick ask around my Whatsapp groups tells me why it's appealing to the millennial female. "It's the source of all knowledge and free of influencers," says one friend. "I use it because it's real people, and ChatGPT is soulless and makes me sad," says another. "I like how old school the platform is - it feels quite separate from adverts, image saturation, influencing," says a third."
""People like the idea that you're not influenced by one person or brand like on other social media, but a group of people who give different perspectives around something they deeply care and know about," Wong tells me. "And as the world turns more to AI and that separation from humans, the value of human intelligence on Reddit is standing out even more.""
Reddit has transformed from a niche, male-dominated forum into one of the fastest-growing social platforms across diverse demographics. Millennial women cite its perceived authenticity, lower influencer presence, and separation from advertising and image-driven feeds as reasons for joining. Reddit positions itself as a private, trustworthy space emphasizing human-generated perspectives over algorithmic or branded influence. Company figures show global daily active users increased 19% year-over-year to over 121 million, with significant growth in the UK and a majority female user base in the UK and US. Demographics are becoming more balanced across gender and age.
Read at Vogue
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