"In the last week, Google has screwed with the algorithm once again, cutting traffic to websites. The company's monopoly based wholesale destruction continues. It hasn't gone unnoticed. Google expert gadfly Barry Schwartz posted about it today. (See below.) He writes: "Google Search ranking volatility is still incredibly heated, even more so - this has been really hard on site owners.""
"Super smart filing in Penske v Google:For decades, search operated on a "fundamental fair exchange." - crawl publisher content -> send traffic back to us. - the filing argues Google has shattered that bargain. Now it's give us your content for AI... or lose traffic from us. Thank goodness publishers like Penske Media are standing up to this bullshit. There are days I could write about a nuclear explosion and Google would bury it under dry cleaner recommendations."
Google changed its search algorithm, producing significant ranking volatility and sharp traffic declines for many websites. Site owners faced unstable search positions and reduced referral traffic. Barry Schwartz noted that search ranking volatility remains incredibly heated and has been hard on site owners. Penske Media filed a lawsuit alleging that Google shattered the longstanding traffic-for-content bargain that supported the open internet. The complaint asserts that Google now pressures publishers to surrender content for AI or face traffic loss. Industry experts characterize the filing as arguing a broken fundamental fair exchange and signal growing publisher resistance.
Read at Showbiz411
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