"Business links crawlability policy To ensure business information on Google is accurate and trustworthy, we verify the links you provide on your Business Profile. Our automated crawlers will visit these links daily at most to confirm they lead to a valid and relevant webpage. If a link cannot be accessed by our crawlers, we cannot verify it, which may lead to the removal of the link. This policy explains how to ensure your links are accessible to our systems for verification purposes."
"These changes were spotted by Hiroko Imai who posted about it on LinkedIn and wrote, "The content volume has roughly doubled." "Of particular note is the new addition of a section on link verification. Google regularly checks whether business links provided by users comply with their policies, and any links that violate these policies will be automatically removed," he added."
Google updated Google Business Profiles links policies and guidelines, adding sections for dedicated landing pages, direct action completion, social media site restrictions, and a business links crawlability policy. Local business links must lead to a dedicated landing page for the specific business location and must not point to general or other-location pages. Action links must allow customers to complete the designated action, and local business links cannot be social media, messaging, app store, or link-shortener links. Automated crawlers will verify links (at most daily); links that cannot be accessed or verified may be removed. Link crawlability requires following redirects and accessing necessary resources.
Read at Search Engine Roundtable
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