"Love sports? Google's SERP is filled with interesting features during college football games. Noticed this yesterday while checking the Alabama/OU score. Everything from play-by-play to Live 'what people are saying' to scoring summary to short videos to win probability... Pretty... pic.twitter.com/1maEmrppmB- Glenn Gabe (@glenngabe) November 16, 2025"
"「what new」というセクションがナレッジパネルに表示。直近のニュース要約があり、クリックするとAIがまとめたニューストピックが一覧で出てきます。各ニュースをクリックするとAIモードに飛びます pic.twitter.com/XFZa7zUueW- 松下 聡太郎(Matsushita Sotaro) (@w55UMqzEVGqD7FP) December 7, 2025"
"More sports features showing up in the SERPs. This time I was seeing a "What's new" feature that provided a Discover-like feed based on the player I searched for. Each listing was AIO-like where you could tap the publisher list for more articles. Then at the bottom there was a... pic.twitter.com/IWheRLKV7I- Glenn Gabe (@glenngabe) December 15, 2025"
Google is testing multiple sports-related features inside Search results pages. The experiments include a 'What's new' section, a 'Discover more' feed, a play-by-play module, a 'What people are saying' live social feed, scoring summaries, short videos, and win probability displays. Several elements open an AI Mode that aggregates articles, summarizes recent news topics, and provides publisher lists. Tests have appeared around college football games and player searches and seem intermittent across platforms. Some users were unable to replicate the features on Safari for iOS. Screenshots and user reports have circulated showing examples of the new interfaces.
Read at Search Engine Roundtable
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