"So, I don't want to speak about the specifics of the lawsuit, but I can speak to our philosophy here, which is, look, we want a healthy ecosystem. The 10 blue links serve the ecosystem very well, and it was a simple value proposition. We provided links that directed users free of charge to billions of publications around the world. We're not going to abandon that model. We think that there's use for that model. It's still an important part of the ecosystem."
"But user preferences, and what users want, is also changing. So, instead of factual answers and 10 blue links, they're increasingly wanting contextual answers and summaries. We want to be able to provide that, too, while at the same time, driving people back to content, valuable content, on the Internet. Where that valuable content is for users, is shifting. And so it's a dynamic space. Ultimately, our goal is to ensure that we have an overall healthy ecosystem."
Google Vice President Markham Erickson says Google wants a healthy ecosystem and will continue the '10 blue links' model because it directed free traffic to billions of publications worldwide. He states Google will not abandon that model and believes there remains use for it as an important part of the ecosystem. Erickson notes that user preferences are shifting toward contextual answers and AI-generated summaries instead of factual answers and lists of links. Google intends to provide AI Overviews while still driving users back to valuable online content, acknowledging the landscape is dynamic and that the company aims to balance summaries and links to preserve overall ecosystem health amid disputes such as the Rolling Stone lawsuit.
Read at Search Engine Roundtable
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