"70 to 80 percent of mobile traffic is video, and around 75 percent of new smartphones are low-end or mid-range devices priced at between $30 and $600."
"The White Paper also canvasses video codecs, noting that compression used in the AV1 codec is 30 percent more efficient than the VP9 codec, which in turn is 30 percent more efficient than H.264."
""Due to the costs associated with network capacity upgrades, Vodafone is exploring ways to manage traffic growth," the white paper states. "A key way to achieve that is by using more efficient video codecs.""
"Meta and YouTube reveal "We regularly optimize our content delivery networks, including sophisticated content caching to optimize network efficiency and reduce traffic load.""
Google, Meta, and Vodafone call for AV1 hardware support in midrange and low-end smartphones to reduce mobile video traffic and related costs. Mobile video represents 70–80% of traffic while about 75% of new phones are low- or mid-range devices priced $30–$600. AV1 offers roughly 30% better compression than VP9, which itself is about 30% better than H.264, reducing file sizes and consumer data usage. Vodafone is exploring traffic-management strategies because of network upgrade costs, and Meta/YouTube emphasize CDN optimization and caching. The companies propose collaboration across content providers, network operators, chipset makers, and OS developers to improve quality and utilization.
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