Google is dialing up the pressure for more employees to use AI - and not just for engineers

"In recent weeks, managers at Google have informed some workers in non-technical roles that they are also expected to use AI in their workflows, four employees familiar with the changes told Business Insider. In some cases, non-technical staff have been explicitly told that their AI use would be considered in their performance reviews later this year, two of the employees said."

"Non-technical employees are being pushed to use AI to create strategy documents, analyze sales calls, and build customer insights, two members of staff told Business Insider. Expectations for using AI at Google vary across teams and roles. Engineers are expected to use AI coding assistants that can generate code and answer technical questions."

"Like its peers, Google has been encouraging employees to use AI in the hopes it will make them more productive. Meta employees were told that their 2026 performance reviews would assess their 'AI-driven impact,' Business Insider previously reported. Microsoft leaders have also told staff that AI is no longer optional."

Google is expanding its push for AI adoption beyond software engineers to non-technical employees across the company. Managers have informed workers that AI use is now expected in their daily workflows and will be evaluated during performance reviews. Non-technical staff are being directed to use AI for creating strategy documents, analyzing sales calls, and building customer insights. This represents the next phase of Google's strategy to integrate AI throughout the organization. Similar pressures exist at competing companies like Meta and Microsoft, where AI adoption has become mandatory rather than optional. CEO Sundar Pichai previously stated that Google must match competitors' internal AI usage to remain competitive.

Read at Business Insider