The future automobile will continuously evolve, adjusting to user preferences and integrating with personal devices. Unlike traditional metrics, modern buyers will prioritize software capabilities, particularly how vehicles interact with technology and adapt over time. This shift emphasizes that successful automakers must effectively develop their software systems, a challenge that has proven difficult for many established brands. Jim Rowan, former CEO of Volvo, highlights that few manufacturers possess the necessary skills to integrate software from the hardware level to application, marking a critical pivot point in the automotive industry.
You need to be able to write from layer one of the silicon all the way up to the application layer of the car in order to control it properly.
Ten years ago, buyers wanted cars with the best fuel economy, safety features, and reliability. Today, they... still want that stuff.
#automotive-innovation #software-integration #future-technology #driving-experience #autonomous-vehicles
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