"Historically, media content providers and distributors have symbiotically needed each other. If content was "King" then distribution was either God or the crown prince depending on your point of view. Multichannel video as delivered by cable, satellite and telcos (sometimes called "multichannel video providers" or "MVPDs") succeeded as a business because of the extraordinary and enduring power of dual revenue streams for programmers and distributors. Consumers paid their monthly subscriber fees and marketers kept buying more ads at higher prices."
"You don't have to look too far to see how wounded that old model is. Both revenue streams are under massive pressure from a flood of consumer content options, from Netflix, Amazon and YouTube to TikTok and the games universe. Other than live sports, there is little or no positive ratings story to be found. Traditional multichannel video homes (think the "big cable" bundle) have plunged from over 100 million in 2013 to slightly more than 50 million today."
Disney pulled ABC along with ESPN and Disney Channel from YouTube TV after a carriage negotiation breakdown, leaving subscribers without those channels. The confrontation underscores dramatic changes in media consolidation, the diminishment of local media, and the continuing rise of big tech. Content providers and distributors historically relied on dual revenue streams of subscriber fees and advertising, but both streams face enormous pressure. Streaming services and new consumer options such as Netflix, Amazon, YouTube, TikTok and gaming are fragmenting audiences. Live sports remains one of the few consistent ratings drivers, while traditional multichannel households have fallen sharply since 2013.
Read at Forbes
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