""One thing you'll notice is the message we delivered around our products was not AI-first,""
""So, a bit of a shift from a year ago where we were all about the AI PC.""
""We're very focused on delivering upon the AI capabilities of a device - in fact everything that we're announcing has an [neural processing unit] in it - but what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI,""
""In fact I think AI probably confuses them more than it helps them understand a specific outcome.""
The tech industry has aggressively integrated AI into consumer products, often installing unremovable apps and assistants that hallucinate. Many users have reacted with frustration as familiar software and hardware become testing grounds for unproven AI technology without clear consent. Microsoft has received concentrated backlash after embedding numerous AI features into Windows 11, prompting derisive nicknames. PC vendors are beginning to respond to consumer fatigue. Dell publicly shifted away from an AI-first message at CES, acknowledging that devices can include neural processing units while consumers are not buying based on AI and often find AI more confusing than clarifying.
Read at Futurism
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