"We had big Google search ranking volatility over the weekend, likely from the end of the December core update. Google sued SerpApi, which is super controversial. Google is pushing off Gemini replacing the Google Assistant. Google deleted more reviews this year. Google Ads it testing a learn more button in the ad text. Google expands ads in AI Overviews in more countries. OpenAI added local knowledge panels to the ChatGPT results."
"We're working on it. Any specific suggestions?, Rajan Patel on X What do they hope to achieve? The biggest value of a highly performant website is essentially that users can do more in the same amount of time (and then stay longer, do more). It seems like a fools errand to fake it, without actually making it better. Bu, John Mueller on Bluesky"
Large Google search ranking volatility occurred over the weekend and was likely tied to the end of the December core update. Google filed a controversial lawsuit against SerpApi. Google delayed Gemini as a replacement for the Google Assistant while expanding generative UI work and Gemini 3 mentions surfaced. Google removed more user reviews this year and is testing a “learn more” button within ad text. Google extended ads into AI Overviews across additional countries. OpenAI added local knowledge panels to ChatGPT results. Forum posts included product updates, holiday messages, and technical commentary on site performance.
#search-ranking-volatility #google-v-serpapi #gemini--google-assistant #google-ads-tests #openai-knowledge-panels
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