"The big story India's quest for homegrown social media platforms and messaging apps has been as elusive as my friends on Arattai the latest India-made "WhatsApp Killer," depending on whom you ask. Some see it as a bold challenger, others call it a copycat. The truth is somewhere in between. India's internet and smartphone userbase is second only to China, making New Delhi's lack of homegrown social media and messaging apps quite striking when compared to Beijing's bouquet of popular offerings."
"More than a decade ago, China banned American social media and messaging apps, and it led to the rise of local players such as WeChat, Weibo and Douyin. South Korea and Vietnam did not even have to shun foreign products to built popular messaging apps KakaoTalk and Zalo, respectively. But for a country that has built fintech powerhouses, e-commerce unicorns and numerous consumer tech apps, India's inability to carve out a niche in the social media and messaging space has been quite puzzling."
India's search for native social platforms and messaging apps has produced few lasting winners despite a massive smartphone and internet population. Arattai, an India-made app labeled by some as a "WhatsApp Killer," draws both praise as a challenger and criticism as a copycat. China's ban on American social apps helped spawn WeChat and Douyin, while South Korea and Vietnam developed KakaoTalk and Zalo without banning foreign products. India has built fintech giants, e-commerce unicorns and many consumer tech apps but has not secured a dominant homegrown social messaging platform. Early homegrown efforts like Koo generated initial enthusiasm but ultimately failed to sustain momentum.
Read at www.cnbc.com
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