Channel focus: All you need to know about VMware's partner program
Briefly

Channel focus: All you need to know about VMware's partner program
"Broadcom divided it across VMware Cloud Foundation (VCF), , and Application Networking and Security (ANS) divisions. Broadcom president and CEO Hock Tan presides over division heads Krish Prasad (VCF), Purnima Padmanabhan (Tanzu), and Umesh Mahajan (ANS). Senior vice president for global commercial sales and partners Brian Moats oversees roughly remaining VMware partners since the r Registered tier was jettisoned. Pre-acquisition, VMware turned over $13bn."
"Moats says the channel is central to "extend reach, amplify innovation, and drive scale". "Our customers need partners who are all-in, from design and implementation to optimization and ongoing support," . "Partners bring VCF to life in customer environments, from initial advisory and design through to deployment and ongoing optimization." It's about prioritizing partners that demonstrate "real commitment and capability," and Broadcom seeks to reward "value delivered, not just volume" for predictable, profitable, and sustainable growth."
"With 37,000 employees and $30bn revenues for its fiscal 2024, infrastructure software comprised $21.5bn. Key offerings Moats suggests emphasizing solutions and cyber-resilience. "We need partners to help us scale and play a bigger role in selling and deploying VCF-based private clouds." Recent news VMware for partners Moats says the channel is central to "extend reach, amplify innovation, and drive scale"."
VMware, founded in 1998 by Diane Greene and others, was acquired by Broadcom in 2023 and reorganized across VMware Cloud Foundation (VCF), Tanzu, and Application Networking and Security (ANS) divisions. Broadcom CEO Hock Tan oversees division heads Krish Prasad (VCF), Purnima Padmanabhan (Tanzu), and Umesh Mahajan (ANS). Brian Moats manages remaining VMware partners after the Registered tier was removed. Pre-acquisition VMware revenue reached $13bn. Broadcom reported 37,000 employees and $30bn fiscal 2024 revenue, with infrastructure software representing $21.5bn and distribution comprising 48% of 2024 net revenue. The company emphasizes partner-led professional services, cyber-resilience, AI adoption, and rewarding partners for value delivered.
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