"Nearly a decade ago, a major financial services firm faced an AWS account manager during an aggressive cloud migration. AWS advised to keep it simple, run everything on AWS, and avoid other clouds. This seemed wise, as AWS promised ease of use, top-tier services, and little interoperability trouble. Over the years, that decision proved costly. While trying to adapt to new markets, evolving compliance standards, and rapidly changing technology, the company"
"found itself cornered, spending far more than necessary, battling vendor lock-in, and missing out on innovations AWS didn't offer. The dream of simplicity turned into a nightmare of missed opportunities. Last week, AWS previewed Interconnect-multicloud, a multicloud service that provides direct, high-speed connections to Google Cloud and will soon connect to Microsoft Azure. This dramatic shift in AWS's multicloud strategy declares that the world's original cloud innovator has finally recognized what its most forward-thinking customers have known for years: The future is multicloud."
AWS historically promoted an all-in strategy, urging customers to run everything on AWS to simplify operations and reduce risk. A financial services firm that followed that advice later faced higher costs, vendor lock-in, compliance and market adaptation challenges, and missed innovations unavailable on AWS. AWS has previewed Interconnect-multicloud, offering direct high-speed links to Google Cloud and forthcoming Azure connectivity. That move marks a strategic reversal toward embracing multicloud connectivity and enables best-of-breed choices across providers. AWS previously emphasized multicloud risks—higher costs, complexity, security—but the prior stance largely served market control rather than customer value.
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