"Garman is betting that AI is a service that AWS can deliver more cheaply and reliably than its rivals. Through Bedrock, Amazon's platform for building AI apps, he says customers can access a variety of AI foundation models while keeping the familiar data controls, security layers, and reliability that AWS is known for. If that pitch holds up, it could help AWS dominate in the AI era."
"You might think Amazon's biggest swing in the AI race was its $8 billion investment in Anthropic. But AWS has also been building in-house foundation models, new chips, massive data centers, and agents meant to keep enterprise customers locked inside its ecosystem. The company believes these offerings will give it an edge as businesses of all shapes and sizes deploy AI in the real world."
AWS invested heavily in Anthropic but is also building in-house foundation models, custom chips, massive data centers, and enterprise-focused agents to retain customers. Bedrock offers access to multiple foundation models while preserving familiar AWS data controls, security layers, and reliability. New Nova series models, autonomous agents for software development and cybersecurity, and Forge for cost-effective training on enterprise data aim to lower AI costs and simplify deployment. AWS positions AI as a feature within large products and aims to deliver AI as a cheaper, more reliable service to extend cloud-market leadership against faster-growing competitors.
Read at WIRED
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