As chip crisis deepens, Everpure warns of 70 percent price hike

"The average price of Everpure's products has risen approximately 70 percent since the beginning of the year, a stark reversal after a decade of roughly 20 percent annual price reductions per terabyte."

"Input costs for high-volume semiconductor components, such as CPUs, DRAM, and Flash storage, have surged between 300 percent and 900 percent since mid-2025."

"Everpure is keeping its price increases below actual supply chain cost increases, which is only possible by operating at the low end of the market."

Everpure has announced a significant price increase of approximately 70% since the start of 2026, primarily due to a global semiconductor shortage exacerbated by AI demand. Input costs for essential components have skyrocketed between 300% and 900% since mid-2025. The company is absorbing some of these costs instead of fully passing them on to customers. This situation marks the third major supply chain crisis in the technology industry in a decade, with AI being the primary driver this time, affecting the availability of conventional chips.

Read at Techzine Global