"The subscription economy helped boost mobile app revenues in 2025, even as app downloads declined for the fifth consecutive year, according to app intelligence firm Appfigures ' annual report. In 2025, global downloads of all mobile apps and mobile games via the App Store and Google Play reached an estimated 106.9 billion, 2.7% lower than the year prior. Consumer spending, meanwhile, climbed 21.6% to reach an estimated $155.8 billion during the same period."
"The report also reflected the continued shift away from mobile games as the primary revenue driver for the app economy. In 2025, consumers spent $72.2 billion on mobile games, accounting for about 46% of all spending within mobile apps. While that figure is up 10% year-over-year, spending on non-game mobile apps also increased. In fact, non-game app spending is up 33.9% year-over-year and reached $82.6 billion in 2025, Appfigures said."
In 2025 global downloads of mobile apps and games on the App Store and Google Play totaled an estimated 106.9 billion, a 2.7% decline and the fifth consecutive year of falling installs. Consumer spending increased 21.6% to an estimated $155.8 billion as developers shifted toward subscriptions and in-app purchases to monetize users. Spending on mobile games reached $72.2 billion, about 46% of total, up 10%, while non-game apps grew 33.9% to $82.6 billion. The subscription-driven revenue model spurred investment in supporting businesses, including substantial funding rounds and an IPO filing in the app ecosystem.
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