Amazon Gets Scraped, Too; LinkedIn Loves Video | AdExchanger
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Amazon Gets Scraped, Too; LinkedIn Loves Video | AdExchanger
"Amazon recently added crawlers from Facebook, TikTok, Google, Huawei, Mistral, Ai2 and Webz.io to its robots.txt blocklist. It previously blocked crawlers associated with Anthropic's Claude, Perplexity and Google's Project Mariner. These companies are likely crawling Amazon's platform for data that could inform their own AI-powered shopping assistants. But - as digital publishers know all too well - robots.txt is more of a suggestion than an enforceable framework. And even Big Tech platforms like Amazon aren't exempt from AI's entitlement to other people's data."
"The program, which launched last year as an invite-only revenue-sharing arrangement for publishing brands, recently expanded to include select content creators. Participating publishers and creators collect a share of revenue from pre-roll ads placed before their videos. The program is still invite-only. But over the past year, LinkedIn has added 70 new participants, including some big-name publishers. BBC Studios, BNR, TED, The Economist and Vox Media recently joined the program. Bloomberg, The Wall Street Journal, Reuters and Business Insider were already members."
"The program also allows brands to sponsor exclusive video content, billed as "Shows by LinkedIn," which feature ad placements during the content in addition to pre-roll ads. AT&T Business, IBM, SAP and ServiceNow will sponsor the debut seasons of four new creator-led shows. The program seems to be working for LinkedIn and its partners. Related ad revenue rose by 200% between Q1 and Q2, according to LinkedIn, and payouts to publishers tripled over the same period."
Amazon added crawlers from Facebook, TikTok, Google, Huawei, Mistral, Ai2 and Webz.io to its robots.txt blocklist after earlier blocking crawlers linked to Anthropic's Claude, Perplexity and Google's Project Mariner. These crawlers are likely gathering Amazon platform data to train AI-powered shopping assistants. Robots.txt offers only a nonbinding instruction and cannot fully prevent data collection. LinkedIn expanded its invite-only revenue-sharing video program to select creators and 70 new publishing participants, enabling pre-roll ads, branded "Shows by LinkedIn" sponsorships, and sponsors like AT&T Business, IBM, SAP and ServiceNow. Related ad revenue rose 200% quarter-over-quarter and publisher payouts tripled. Fox accused Google of exploiting its outsized influence and offering terms out of step with the marketplace.
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