The article emphasizes the challenges faced by deep tech startups, which differ significantly from software companies. A founder's brilliant chip design for 5G faced obstacles in manufacturing and selling due to the inherent complexities of the industry, such as long R&D cycles and heavy capital investment. The author highlights the importance of a strategic approach, including understanding customers' long-term needs and employing a robust playbook, rather than relying on typical startup advice suited for software. Successful deep tech companies combine academic ties with strong commercial capabilities, moving past the simplistic thinking of tech as merely innovative.
"If you want to build something hardcore, you need more than a deck and a dream. You need a durable playbook."
"You're not selling to early adopters on Product Hunt. You're selling to hardware engineers at Bosch, network architects at Reliance Jio..."
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