"We're fortunate to stand on the work of giants. Every time we cross a suspension bridge or hear a brilliant piece of music, we experience the spark of someone else's genius. We don't need to understand every theory to benefit from it - and the same is true in building a business. You don't need a computer science degree to think like an engineer - but doing so can help you build smarter, faster and with fewer mistakes."
"Engineers never see a problem as one giant black box. They break it into systems and subsystems, each with dependencies. When I led product at a large talent agency, friction threatened to derail the business. The "problem" wasn't monolithic - it was four separate issues: poor data capture, broken matching logic, clunky workflow automation and outdated CRM tooling. Treating each as its own module allowed us to test, measure, and fix them independently."
Adopt an engineering mindset that emphasizes systems thinking, architectural clarity, constraint-awareness, and rapid feedback loops. Break complex business challenges into subsystems with clear dependencies to prioritize and isolate fixes. Treat each module independently to enable targeted testing, measurement, and incremental improvement. Use constraint-awareness to focus resources where they yield the most impact and employ rapid feedback to validate assumptions quickly. Replace monolithic problem views with modular diagnosis so teams can act with clarity, reduce paralysis, and iterate toward scalable product and operational solutions.
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