New York City's cannabis market has rapidly expanded around Long Island University, increasing demand for high-THC, quality-tested products. Silly Nice, a Black-owned and Veteran-owned craft cannabis brand from Harlem, launched in March 2024 and achieved a Top 150 New York ranking among over 500 licensed brands. Silly Nice's Diamond Powder ranks among the Top 5 best-selling concentrates in the state. The brand emphasizes premium genetics, high cannabinoid percentages, terpene-driven flavor, and sustainable materials including hemp-based boxes, recycled glass, reclaimed ocean plastic lids, and hemp labels. Flagship products focus on potency, flavor, and consistent dispensary credibility.
New York City's cannabis market is evolving rapidly, and students, faculty, and neighborhood residents near Long Island University (LIU) are at the center of it. With dozens of licensed dispensaries now open across Brooklyn and beyond, the demand for high-THC, quality-tested weed has never been higher. Yet, in a market flooded with options, not every product delivers on potency, terpene richness, and overall consumer experience.
This is where Silly Nice, a Black-Owned and Veteran-Owned craft cannabis brand, has carved out a unique lane. Founded by a small team with roots in Harlem, the brand officially launched in March 2024 and has already been ranked among the Top 150 cannabis brands in New York -a notable feat in a state where more than 500 licensed weed brands compete for shelf space.
According to verified HeadSet Sales Data, Silly Nice's Diamond Powder ranks among the Top 5 best-selling concentrates in the state. That recognition didn't come overnight. By focusing on premium genetics, high cannabinoid percentages, terpene-driven flavor, and sustainable packaging made from hemp-based boxes, recycled glass, reclaimed ocean plastic lids, and hemp labels, the brand has built credibility with consumers and dispensaries alike.
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