"Arattai, developed by Indian enterprise tech firm Zoho, is a messaging platform similar to Meta's WhatsApp (WhatsApp has over 500 million users in India). The Indian app launched quietly in 2021 and saw fewer than 10,000 downloads in August, but has surged up the charts on both Google's Play Store and Apple's App Store since late September to become the country's top downloaded app."
"Late last month, Zoho founder Sridhar Vembu said the app has seen a "100x increase" in traffic, with signups surging from 3,000 per day to 350,000 per day, with single-day signups hitting 2 million on October 1. The surge in user numbers means Arattai now has over 10 million downloads on the Google Play Store, prompting curiosity from the Indian media over whether the Zoho-owned platform can make a long-shot play to take on Meta's messaging giant WhatsApp."
Arattai experienced a rapid surge in signups and downloads in India over a two-week period, driven by a spike in daily registrations. Zoho launched Arattai in 2021 and saw fewer than 10,000 downloads in August before the late-September ascent on Google Play and the App Store. Sridhar Vembu reported a "100x increase" in traffic, with signups rising from about 3,000 per day to 350,000 and single-day signups reaching 2 million. The app exceeded 10 million Play Store downloads. The growth coincided with government messaging promoting made-in-India alternatives and rejecting certain foreign products, and Zoho leadership has embraced the Swadeshi position while positioning the company to challenge large enterprise rivals.
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