"When Eoin Bara was trying to distribute his award-winning Mór Irish Gin internationally, he discovered something shocking: the $1.6 trillion alcohol industry still runs on emails, phone calls, and spreadsheets. Now, the former AWS engineer turned distiller is fixing that problem. His company Tipple has raised €4 million in seed funding led by Quadri Ventures, with participation from Form Ventures and 7percent Ventures (early investors in logistics giant, Flexport)."
""I watched bars struggle to understand their margins, suppliers drown in admin for months, and brands operate completely blind to where their products were actually selling." said Bara. "Despite being one of the world's largest industries, alcohol distribution is stuck in the dark ages." The scale of the problem is staggering. The alcohol market spans production, distribution, and retail across 190+ countries, yet remains reliant on manual processes, fragmented systems, and opaque data."
"Tipple is reimagining this ecosystem with a scalable, tech-first platform designed to bring transparency, efficiency, and trust to all stakeholders. This transformation represents a monumental opportunity to modernize a sector that has been largely overlooked by digital innovation, unlocking billions in value for businesses worldwide. Tipple emerged from Bara's personal experience navigating the complex world of cross-border alcohol distribution. That insight has driven a bold mission: to power one in five transactions in the vast and fragmented alcohol industry."
Eoin Bara encountered deeply manual and fragmented processes while trying to export his Mór Irish Gin, revealing widespread reliance on emails, phone calls, and spreadsheets across the $1.6 trillion alcohol market. Tipple secured €4 million in seed funding to build a scalable, tech-first platform addressing transparency, efficiency, and trust for producers, distributors, and retailers. Core industry challenges include outdated supply chain logistics, lack of real-time data, fragmented systems, and inefficient payment flows that burden stakeholders. Tipple aims to unlock substantial value by modernizing distribution workflows and targeting a goal to power one in five industry transactions globally.
Read at London Business News | Londonlovesbusiness.com
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