"London-based AI creative studio Wonder Studios has raised $12 million in seed funding to scale production amid a push to bring AI-generated content into the entertainment industry. The round was led by Atomico, alongside existing investors LocalGlobe and Blackbird, and builds on Wonder's pre-seed investment, which included executives from ElevenLabs, Google DeepMind, and OpenAI. Wonder will use the fresh funds to double its engineering team and accelerate its push into IP ownership and original content production."
"Wonder's raise also comes as Netflix goes "all in" on generative AI as a way to make creatives more efficient at storytelling. AI remains a divisive issue in entertainment, with artists concerned that tools powered by LLMs, which have often been trained on their work without consent, could threaten their livelihoods. OpenAI's Sora 2 has come under particular criticism for reproducing actors' likenesses without notice or consent."
London-based Wonder Studios raised $12 million in seed funding led by Atomico, with participation from LocalGlobe and Blackbird and earlier backing from executives at ElevenLabs, Google DeepMind, and OpenAI. The company will double its engineering team and accelerate moves into IP ownership and original content production. Recent work includes an AI music video for Lewis Capaldi's 'Something in the Heavens' with DeepMind, YouTube, and Universal Music Group, and the original anthology 'Beyond the Loop.' Planned releases include commercial and original projects next year, including a documentary with Campfire Studios. The raise coincides with legal disputes over AI training and likenesses, rising studio adoption of generative AI, and artist concerns about consent and livelihood threats.
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