On April 2, President Trump announced significant reciprocal tariffs, dubbing it 'Liberation Day' for American industry. However, small businesses like Vestaboard faced unintended consequences, pausing production and halting R&D projects in response to the tariffs. CEO Dorrian Porter emphasized risk management and the need for a new supply chain, as the future of the company became uncertain after a record quarter. This situation highlights the complex and often chaotic repercussions of governmental trade decisions on small enterprises and their strategies for growth.
"For a startup like Vestaboard, which is backed by $15 million from about 200 customers-turned-investors, bracing for an unpredictable future was paramount."
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