"Prashant: Fundbox is a capital platform for small businesses, and what that means is that our mission is to help power the small business economy through capital and financing solutions, and we do this by embedding those financing solutions inside the systems and tools that small business owners already use. And so we partner with leading accounting software platforms, payment providers, invoicing apps, neobanks, banks and marketplaces, and we meet the customer where they are by providing financing inside of the ecosystem that they're already playing in."
"Prashant: So Fundbox actually started out as an embedded capital company. In fact, our very first product was embedding invoice financing inside of invoicing systems like QuickBooks and FreshBooks. Over time, we also grew a direct business, but over the last several years, three years or more, we've doubled down on the core of the company, which was and is the embedded aspect."
Fundbox operates as a capital platform embedding financing solutions into accounting, payment, invoicing, banking, and marketplace systems to meet small business customers within their existing workflows. The company initially launched with embedded invoice financing in platforms like QuickBooks and FreshBooks, later developing a direct business before refocusing on embedded strategies. Fundbox partners with software platforms, payment providers, neobanks, banks, and marketplaces to deliver financing where customers already operate. The company emphasizes a collaborative leadership model, specifically a CEO-CBO dynamic, to manage complex partnerships, regulatory requirements, and scalable growth in the embedded finance space.
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