Aurasell raised $30 million in seed funding in roughly 28 hours to build AI-driven sales automation that consolidates disparate CRM tools and AI agents. The platform targets forecasting, prospecting, account population and other sales tasks to reduce tool bloat and subscription costs. The company began building in August and closed the seed round in June 2024. Next47 led the round with participation from Menlo Ventures and Unusual Ventures. Cofounders Jason Eubanks and CTO Srinivas Bandi bring sales and engineering experience from prior roles, and investor interest was fueled by the founders' track records and the lucrative market opportunity.
Within 28 hours, AI startup Aurasell raised $30 million in seed funding to take on Salesforce and other legacy sales software companies. Aurasell, which is coming out of stealth and announced the seed funding on Tuesday, aims to automate sales and streamline the disparate tools - and more recently, the AI agents - built on top of customer relationship management (CRM) software like Salesforce. It includes sales tools for forecasting, prospecting, account population, and more.
The tool bloat is not only costly but a productivity killer for sales teams, Eubanks said. He said that when he worked at Harness, the company had nearly a dozen different tools supporting sales teams and spent millions annually on software subscription fees. "There's an opportunity to use AI to inject intelligence in an automated way into these processes that were formally manual," Eubanks said.
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